Start with the purpose.
A practical guide to paper weight, texture and finishes for your next introduction.
Consider how your printed piece will be used. Ask to see paper samples, confirm the final dimensions and carefully review a proof before production.
Make materials part of the story.
A smooth surface feels crisp and precise. A textured stock brings warmth and character. Match the material to your colours, typography and overall design.
This is demonstration editorial copy. Replace it with your studio’s own advice and project examples.